The expanded results of the “Humans at Play: Creators and Users” study are publicly available to an international audience through a two-part article published by Arts Management Network.
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Humans at Play – Part I: Creatives, Public and Professionals in the Game Industry of Bulgaria
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Humans at Play – Part II: Women, AI and the Game Industry of Bulgaria
The study was conducted in 2022–2023, with the participation of more than 1,300 people. It explores the video game industry not only as an entertainment sector, but also as an important field for skills development, education and professional opportunities.
More than 20 partners from business, education and the cultural sector contributed to the research. Their involvement helped identify:
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the needs and perspectives of the business sector;
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the added value of skills development within the video game industry; and
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how these factors influence audience perceptions.
Together, these findings highlight the development potential of the video game sector and its growing connections with education, culture and the creative industries.
Women, AI and the Game Industry
In 2024, the research placed women at the centre of attention, examining their role and perspectives within the European and, more specifically, Balkan video game industry.
The second part of the study also explores the growing impact of artificial intelligence (AI) on the sector.
Presentation at Nordic Game Conference
The project was presented at the 2024 Nordic Game Conference. You can watch the presentation below.
Continuing the Work
Intercultura Consult continues its engagement with the video game industry through its participation in the Game Badges project, which aims to make micro-credentials and skills development programmes in the field more accessible.
The “Humans at Play” study was supported by the National Culture Fund of Bulgaria.
The project brought together partners from across the video game ecosystem, representing business, education, cultural and creative organisations, and organisers of public events dedicated to games.
Project events were hosted by:
The event in Veliko Tarnovo was supported through the Culture Programme of the Administrative Programme “Calendar of Cultural Events” of the Municipality of Veliko Tarnovo.